Media Plan developed for Hammer Made exploring psychographic, demographic, and geographic characteristics of the target audience, male business travelers.

Exploration of social and ethical aspects of advertising with emphasis of my opinion through research of television ads that advertising informs consumers.

I conducted usability tests on reasonable testers using Steve Krug's script, recorded my findings and aligned them to heuristics, and came up with one possible improvement to the website.

Analysis of Sun Basket, a meal kit delivery service, analyzing web site content, popularity, and traffic metrics.

Paper about Go Daddy's television ad in the 2017 Super Bowl exploring the ad, their social media and teasers, and the message behind the advertisement.

This paper focused on aligning current ads with the objectives and methods that advertisers are striving to obtain.